# UL Network — Master SEO Strategy & Link Target Reference
**Last updated:** May 14, 2026
**Data source:** Google Search Console (Feb 13 – May 12, 2026)
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## Current Performance Snapshot
### Monthly Trend
| Month | Clicks | Impressions | CTR | Days |
|——-|——–|————-|—–|——|
| 2026-02 | 3 | 1,120 | 0.27% | 16 |
| 2026-03 | 22 | 7,077 | 0.31% | 31 |
| 2026-04 | 157 | 30,338 | 0.52% | 30 |
| 2026-05 | 215 | 29,054 | 0.74% | 12 |
| **TOTAL** | **397** | **67,589** | | |
### Growth Rate
– **February avg:** 0 clicks/day, 21 impressions/day
– **May avg (first 12 days):** 19.4 clicks/day, 2,545 impressions/day
– **Impressions growth:** 121x in 3 months
### Site Sections Performance
| Section | Pages | Total Impressions |
|———|——-|——————-|
| /legal-resources/ | 854 | 28,367 |
| /eviction-laws/ | 77 | 26,714 |
| /state-laws/ | 38 | 10,570 |
| /other/ | 31 | 875 |
### Rankings Distribution
– **Page 1 (pos 1-10):** 123 queries
– **Page 2 (pos 11-20):** 150 queries
– **Page 3 (pos 21-30):** 66 queries
– **Page 4+ (pos 30+):** 660 queries
– **Total queries:** 999
– **Total pages with impressions:** 999
– **Pages with clicks:** 264
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## Network Structure
### T1 Domains (Main Sites)
– undergroundlandlord.com — main platform
– smarttenantscreening.org — Group A
– screensmartrentals.com — Group A
– tenantsscreening.org — Group A
– undergroundlandlord.net — Group A
– eviction-process.com — Group B
– evictionstepbystep.com — Group B
– landlordevictionhelp.org — Group B
– wholesalepropertyguide.org — Group C
– rentalpropertyplaybook.org — Group C
– buynholdinvestor.com — Group C
– landlordtools.org — Group D
– accidentallandlord.org — Group D
### Key T2 Sites (with confirmed URLs)
– rentalpropertyplaybook.wordpress.com — Group C (WP.com)
– landlordtoolshub.wordpress.com — Group D (WP.com, different account)
### Schedule
– **Active period:** May 12 – Sep 1, 2026
– **Pace:** 2 tasks/day, Mon-Fri
– **4 groups:** A-Screening, B-Evictions, C-Investing, D-Landlord Hub
– **Task types:** Posts, Links, Fixes, Builds, T3 Builds
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## Link Target Cheat Sheet
Every blog post on a T2 or T3 site should include 1-2 natural links
to UL inner pages. Rotate targets. Vary anchor text. Never use the
same exact phrase twice. Do NOT over-link to the homepage.
### Group B Posts (Evictions) → Link to these eviction pages
| # | Page | Position | Impressions | Priority |
|—|——|———-|————-|———-|
| 1 | [/eviction-laws/new-york/](https://undergroundlandlord.com/eviction-laws/new-york/) | 24.3 | 5,087 | 📈 MEDIUM |
| 2 | [/eviction-laws/south-carolina/](https://undergroundlandlord.com/eviction-laws/south-carolina/) | 12.6 | 3,388 | 🔥 HIGH |
| 3 | [/eviction-laws/hawaii/](https://undergroundlandlord.com/eviction-laws/hawaii/) | 18.4 | 3,135 | 📈 MEDIUM |
| 4 | [/eviction-laws/illinois/](https://undergroundlandlord.com/eviction-laws/illinois/) | 13.2 | 2,581 | 🔥 HIGH |
| 5 | [/eviction-laws/oregon/](https://undergroundlandlord.com/eviction-laws/oregon/) | 16.9 | 2,373 | 📈 MEDIUM |
| 6 | [/eviction-laws/north-dakota/](https://undergroundlandlord.com/eviction-laws/north-dakota/) | 19.9 | 993 | 📈 MEDIUM |
| 7 | [/eviction-laws/maine/](https://undergroundlandlord.com/eviction-laws/maine/) | 14.9 | 744 | 🔥 HIGH |
| 8 | [/eviction-laws/new-mexico/](https://undergroundlandlord.com/eviction-laws/new-mexico/) | 16.9 | 498 | 📈 MEDIUM |
| 9 | [/eviction-laws/security-deposits/](https://undergroundlandlord.com/eviction-laws/security-deposits/) | 9.6 | 476 | 🔥 HIGH |
| 10 | [/eviction-laws/mississippi/](https://undergroundlandlord.com/eviction-laws/mississippi/) | 15.3 | 446 | 📈 MEDIUM |
**Anchor text examples for eviction pages:**
– “[state] eviction laws”
– “eviction process in [state]”
– “how evictions work in [state]”
– “landlord eviction rights in [state]”
– “[state] eviction timeline”
– “understanding [state] eviction procedures”
### Group A Posts (Screening) → Link to these legal resource pages
| # | Page | Position | Impressions | Priority |
|—|——|———-|————-|———-|
| 1 | [/legal-resources/landlord-tenant-law/ca/kern-county/](https://undergroundlandlord.com/legal-resources/landlord-tenant-law/ca/kern-county/) | 5.5 | 599 | 🔥 HIGH |
| 2 | [/legal-resources/landlord-tenant-law/il/chicago/](https://undergroundlandlord.com/legal-resources/landlord-tenant-law/il/chicago/) | 9.8 | 327 | 🔥 HIGH |
| 3 | [/legal-resources/landlord-tenant-law/ga/](https://undergroundlandlord.com/legal-resources/landlord-tenant-law/ga/) | 9.1 | 310 | 🔥 HIGH |
| 4 | [/legal-resources/landlord-tenant-law/mi/](https://undergroundlandlord.com/legal-resources/landlord-tenant-law/mi/) | 9.1 | 280 | 🔥 HIGH |
| 5 | [/legal-resources/landlord-tenant-law/AL/](https://undergroundlandlord.com/legal-resources/landlord-tenant-law/AL/) | 7.9 | 258 | 🔥 HIGH |
| 6 | [/legal-resources/landlord-tenant-law/md/prince-georges-county/](https://undergroundlandlord.com/legal-resources/landlord-tenant-law/md/prince-georges-county/) | 9.3 | 240 | 🔥 HIGH |
| 7 | [/legal-resources/landlord-tenant-law/in/](https://undergroundlandlord.com/legal-resources/landlord-tenant-law/in/) | 8.8 | 232 | 🔥 HIGH |
| 8 | [/legal-resources/landlord-tenant-law/ia/](https://undergroundlandlord.com/legal-resources/landlord-tenant-law/ia/) | 8.1 | 214 | 🔥 HIGH |
| 9 | [/legal-resources/landlord-tenant-law/mo/](https://undergroundlandlord.com/legal-resources/landlord-tenant-law/mo/) | 8.4 | 203 | 🔥 HIGH |
| 10 | [/legal-resources/landlord-tenant-law/ca/orange-county/](https://undergroundlandlord.com/legal-resources/landlord-tenant-law/ca/orange-county/) | 8.6 | 203 | 🔥 HIGH |
**Anchor text examples for legal resource pages:**
– “landlord tenant law in [location]”
– “[location] rental regulations”
– “landlord rights in [location]”
– “[location] landlord tenant rights”
– “rental laws for [location] landlords”
### Group C & D Posts (Investing / Landlord Hub) → Link to these state law pages
| # | Page | Position | Impressions | Priority |
|—|——|———-|————-|———-|
| 1 | [/state-laws/georgia/](https://undergroundlandlord.com/state-laws/georgia/) | 8.7 | 5,589 | 🔥 HIGH |
| 2 | [/state-laws/montana/](https://undergroundlandlord.com/state-laws/montana/) | 11.6 | 1,651 | 📈 MEDIUM |
| 3 | [/state-laws/new-jersey/](https://undergroundlandlord.com/state-laws/new-jersey/) | 9.8 | 650 | 🔥 HIGH |
| 4 | [/state-laws/delaware/](https://undergroundlandlord.com/state-laws/delaware/) | 20.0 | 437 | 📈 MEDIUM |
| 5 | [/state-laws/idaho/](https://undergroundlandlord.com/state-laws/idaho/) | 13.6 | 375 | 📈 MEDIUM |
| 6 | [/state-laws/massachusetts/](https://undergroundlandlord.com/state-laws/massachusetts/) | 9.6 | 282 | 🔥 HIGH |
| 7 | [/state-laws/rhode-island/](https://undergroundlandlord.com/state-laws/rhode-island/) | 10.6 | 218 | 📈 MEDIUM |
| 8 | [/state-laws/kansas/](https://undergroundlandlord.com/state-laws/kansas/) | 11.0 | 153 | 📈 MEDIUM |
| 9 | [/state-laws/indiana/](https://undergroundlandlord.com/state-laws/indiana/) | 9.5 | 115 | 🔥 HIGH |
**Anchor text examples for state law pages:**
– “[state] landlord laws”
– “rental property laws in [state]”
– “[state] rental regulations”
– “landlord responsibilities in [state]”
– “[state] tenant and landlord rules”
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## Link Building Rules
1. Every T2/T3 blog post includes 1-2 links to UL inner pages from the lists above
2. Rotate targets — don’t link to the same page from consecutive posts
3. Vary anchor text — never use the exact same phrase twice across the network
4. Links should feel natural in context, not forced or keyword-stuffed
5. 🔥 HIGH priority = position 8-15, close to page 1 breakthrough — hit these first
6. 📈 MEDIUM priority = position 15-25, building momentum — rotate these in
7. Group B posts → eviction law page targets
8. Group A posts → legal resource page targets
9. Group C/D posts → state law page targets OR eviction targets
10. Do NOT over-link to the homepage — it’s already position 3.95
11. Revisit this document monthly with fresh GSC data and update targets
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## Projected Growth Targets
Based on current trajectory (121x impression growth in 3 months):
| Timeframe | Date | Daily Impressions | Daily Clicks | Monthly Clicks |
|———–|——|——————-|————–|—————-|
| Now | May 2026 | 2,500 | 19 | ~570 |
| 3 months | Aug 2026 | 5,000-8,000 | 50-100 | 1,500-3,000 |
| 6 months | Nov 2026 | 10,000-20,000 | 150-400 | 4,500-12,000 |
| 9 months | Feb 2027 | 20,000-40,000 | 500-1,000 | 15,000-30,000 |
| 12 months | May 2027 | 40,000-80,000 | 1,000-2,000 | 30,000-60,000 |
**Key metric to track:** Number of queries ranking positions 1-20.
Currently: 273 queries. Target by August: 400+. Target by May 2027: 1,000+.
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## Strategy Notes
### Competitive Advantage
The SaaS competitors (Avail, TenantCloud, Buildium, Nolo, Justia) write
broad national content. UL’s edge is hyper-local: 854 legal resource pages
covering individual counties and cities. No SaaS company will replicate this
because they can’t monetize county-level content directly. UL can because
every visitor to a county page is a potential UL member.
### Content Strategy
– Current schedule runs May 12 – Sep 1, 2026 (2 tasks/day, Mon-Fri)
– Content produced by both Claude and ChatGPT across T2/T3 sites
– All posts must follow the Link Target Cheat Sheet above
– In September, build a dedicated keyword attack system targeting pages
sitting in positions 8-20 with high impressions
### What NOT To Do
– Do NOT buy cheap Fiverr backlinks pointing to UL inner pages
– Do NOT use the same anchor text repeatedly across the network
– Do NOT let T2/T3 sites go dormant for more than 2 weeks
– Do NOT over-link to the homepage — push juice to inner pages instead
– Do NOT duplicate content across sites — every post must be unique
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*This document should be refreshed monthly with new GSC data.*
*Next refresh: June 14, 2026*
